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Could Your Business Survive a Cyber Attack?
Imagine this: Your systems are down. Phones aren't ringing. Customer trust is plummeting. Revenue? Hemorrhaging by the minute. A cyber breach doesn’t wait for your IT to catch up, it devours your business continuity in real-time.
We explore the dangers in a cyber attack and offer advice from our experts on what businesses should be doing to build a robust defence.
The Real Risk: Downtime = Disaster
Every minute of downtime costs revenue and erodes trust. According to Gartner, the average cost of IT downtime is £5,600 per minute, that’s £336,000 per hour. And for high-velocity businesses, it’s far higher.
Here’s what most businesses get wrong:
They wait for compliance deadlines to take action
They focus on tech, not the human element, where 90% of breaches begin
They ignore testing on core business areas
They don't explore what their business needs to stay secure
So, How Does a Business Stay Ahead of Potential Hackers and Build a Robust Cyber Defence?
1. Start-Up: Building Trust from Day One
Basic Vulnerability Assessments or Scans
Secure Cloud Configuration (AWS/Azure)
Cyber Essentials Certification
Staff Cyber Awareness Basics
Implementing regular patch management
2. SME Phase: Scaling Safely & Securely
Regular Pentesting & Ongoing Scanning
Multi-Factor Authentication (MFA) Policy
Data Encryption & Secure DevOps
Role-Based Access Control (RBAC)
Cyber Essentials Plus Certification
3. Enterprise: Defending a Growing Perimeter
Red Teaming Simulations
Business Continuity & Disaster Recovery Plans
Regular Employee Phishing Simulations
ISO27001 Certification
What Our Experts Think You Can't Overlook in 2025
AI-Powered Threats Are Already Here:
"AI is no longer a buzzword, it’s being used to craft highly convincing phishing campaigns, automate brute-force attacks, and adapt malware in real time. Attackers are scaling, and your defences must too.
Advice: Start assessing AI-assisted penetration testing tools and build detection strategies that assume attackers will move faster and smarter than before."
Compliance ≠ Security
"Too many businesses chase certification instead of capability. While frameworks like Cyber Essentials Plus and ISO 27001 provide a solid foundation, they don’t address real-world attack simulations or business continuity gaps."
Advice: Shift focus from static checklists to dynamic testing; like red teaming and real-time incident response rehearsals.
Your People Are Still the #1 Risk Vector
"Despite tech investments, human error accounts for over 80% of breaches. And with hybrid workforces, attack surfaces are wider than ever."
Advice: Security awareness training is no longer a one-off slide deck, it must be an ongoing, evolving part of your culture.
1000’s of Organisations Trust Pentest People For Their Penetration Testing
Let Pentest People Help You With All Your Cyber Needs
We have an array of
Industry Leading Cyber Services
Penetration Testing
Pentest People offers expert CREST Accredited penetration testing for web apps, mobile apps, infrastructure, and more.
We uncover vulnerabilities before they’re exploited, providing detailed reports with actionable insights to strengthen your defences.
Cyber Essentials
Our tailored Cyber Essentials services help businesses of all sizes achieve certification.
Pentest People simplifies compliance, enhancing your security while safeguarding your operations.
Incident Response
Pentest People offers incident response retainers, ensuring businesses respond effectively to cyber incidents. Our services reduce downtime and protect critical assets. Additionally, our live-play tabletop exercises prepare your team for real-world scenarios, enhancing readiness and decision-making.
LEARN MORESee What Our Clients Have to Say About our Professional Services
“Pentest People stand out in the field of penetration testing due to the skillset of people they have working there. We undertook a complex bespoke pentest with them which required a lot of pre-work in order to make sure it was scoped correctly and they took the time to come onsite to make sure all was correct prior to commencing. From my experience with them, they are very intelligent people with a deep understanding of the security landscape and we will continue to use them for future testing requirements”.
"Pentest People has been a trusted partner in our Information Security audits, helping us achieve ISO27001:2013 and Cyber Essentials certifications. Their expertise, professionalism, and
customer-focused solutions have greatly improved our ICT infrastructure.
I highly recommend Pentest People to any potential client."
“Pentest People were efficient, knowledgeable and very supportive of our organisation making the jump from Cyber Essentials to accreditation to the ‘Plus’ upgrade. They were great to communicate with, delivered as promised and we will certainly use again when re-certification comes round."
“The SecureGateway allowed Pentest People to perform a quality penetration test while the tester worked remotely. The results and data collected by the consultant were at the level we would expect from a standard test, showing no real difference other than allowing us to proceed as normal”
“Pentest People have provided us with a very streamlined testing service, that can be easily reviewed using their SecurePortal. I’m pleased with the quality of the testing report and it has enabled us to feel more confident in our network security”.
“We used Pentest People to assist us with our security testing. They truly understand this area extremely well and gave us great reassurance on areas that we needed to improve.
Pentest People are truly experts in the security field and we would highly recommend them. They have great depth of knowledge and breadth of experience”
"Pentest People perform Web Application and Infrastructure Penetration Testing for Pharmacy2U. They are always professional to engage with, provide an excellent level of service and the addition of the SecurePortal makes receiving and interrogating the results of the service very easy indeed.We look forward to working with them in the future and trust the work they deliver."
Learn Something New
Have a read of our blogs written by industry experts, covering topics from all areas in cyber.
What is The Damage of a Cyber Attack? Marks & Spencers Case Study
Marks & Spencer recently fell victim to a major cyber attack by hacking group Scattered Spider, disrupting operations, payment systems, and customer trust. The breach, still under investigation, exposed critical vulnerabilities in modern IT infrastructure. As M&S works through recovery—identifying, containing, and restoring systems—experts stress the growing threat to retailers and the urgent need for robust cyber security strategies, staff training, and transparent communication. This incident underscores how high the stakes are for businesses amid rising cybercrime.
The Hidden Costs of Cyber Attacks: Why Business Continuity Planning Matters More Than Ever
Business Continuity is essential for keeping business operations running during disruptions like cyber attacks. A strong continuity plan minimises downtime, protects critical functions, and ensures fast recovery—safeguarding your revenue, reputation, and data. This blog covers why having a business continuity plan is important for businesses to be secure and safe.
The 5 Biggest Cyber Threats Facing Businesses Today
Cyber threats are evolving fast, putting businesses at greater risk than ever before. From ransomware attacks to cloud vulnerabilities and insider threats, staying protected is crucial. In this blog, we break down the top five cyber threats businesses face today and share practical strategies to safeguard your data and reputation.
Why CISOs Need to Be Talking About The AI Revolution in Cyber Security
As AI rapidly reshapes the cyber security landscape, Chief Information Security Officers (CISOs) must adapt to new challenges and opportunities. While AI enhances threat detection and automates security tasks, it also introduces sophisticated risks that malicious actors can exploit. This article explores the evolving role of CISOs in the AI-driven era, from bridging the cyber security skills gap to implementing effective security controls.
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